Google AdSense Simplified

I hope to make this page a quick read-through for AdSense Beginners. I won't go into its basics because they're covered nicely by Google at the Adsense Help Center.

My aim here is to give out all the simple but effective tips to keep in mind while trying to use AdSense. All just so that you can extract the maximum benefit out of one of the best passive income schemes on the internet.

Cheers!

AdSense Secrets By Manas Karekar.



Secret One : Specialise!

The first secret to revenue through AdSense is specialization. As simple as it sounds, it's a concept missed out by almost all beginners.

AdSense earns you money when visitors to your web-site click on some ad. Beginners tend to think that having content catering to different types of audience will get more traffic to their web-site.

Although that is true, it means the visitors have only a specific topic of interest, while the rest of the web-site remains hugely irrelevant to them. And since Google AdSense only displays contextually relevant ads, it means that majority of the ads displayed are hugely irrelevant to the visitor.

Moreover, this implies that the visitor stays for a shorter time on your web page. Even though your site may contain large amounts of quality content, only a fraction of it will be relevant to the visitor, thus only holding his attention for a short time. And a short visit means less probability that the visitor notices the ads. Your site may have four types of topics, but a visitor may be interested in only one type of topic, thus in effect, only 25% of the content is relevant to him.

Cumulatively, having many short visits may sound very impressive in terms of numbers, but that doesn't translate to revenues. Whereas, fewer visits, but ones that matter, where the visitor takes time to read through the various sections, are fruitful as the visitor is more likely to notice the ads.

Having general content implies that the visitor is pretty likely to forget about your site as soon as he leaves. What do you care? Of course you care! You want him to re-visit your page don't you?! Add to that the possibility that the visitor could link to your website from his or her own blog or web-page. And search engines love pages that are referenced by a large number of web-sites. But that's not gonna happen is it? Not if he doesn't remember your web-site!

Here are some quick advantages of specialization:

-Visitor are interested in the content.
-The ads are relevant to the content, which is relevant to the visitor.
-More time spent exploring the web-site, implying more probability of noticing the advertisements.
-Visitors likely to visit again for reference, or updates.
-Visitor will link to it or recommend it to his friends/colleagues.

All of which leads to better Click-Through Rate (CTR) and better eCPM.

Try it out.


AdSense Secret Two : Content!


There is no substitute for hard work. If you want to be successful with Google AdSense, you have to remember one thing - Content Matters. There is no gain from MFA sites as far as long term earnings go. (MFA stands for Made For Advertising, or Made For AdSense). Visitors come and visitors go. If they know they have nothing to gain from your web-site, there is no reason for them to drop by again. Infact, while they're on your site, if they don't find a good reason to stay there in an unbelievably short span of time, off they are to some other page.

So what is Good Content? If you have a certain hobby, that is a good idea to write about. Like stamp collection, or perhaps, apple-polishing ;) . But it makes sense to choose a subject you are comfortable writing pages and pages of. Don't look at other successful sites and make your decision to have similar content. It's probably successful because they are writing what they are really good at.

If you don't think writing articles is for you then you have certain options. You can do a photo blog with short descriptions. Or you could hire a writer at the numerous sites available for doing so. (http://www.associatedcontent.com/ , http://www.getafreelancer.com/users/signup.php )

Don't ever think that you can substitute a lot of traffic for good content. Unique visitors don't take kindly to sites that do them no good and hence don't visit that site ever again.

To really make your site visited frequently, and more importantly, for a longer visit duration, build a site that has quality content. Make a site that counts and the visitors won't hesitate to book mark!

Happy Building!


More to follow. Your feedback welcome. :)

Manas Karekar.